Experience
Oct 2024 – Present
Founder & CEO | Director of UX
Built a mobile application from concept to public release by applying user-centered design methodology and agile team leadership. Oversaw every stage of development including ideation, competitive analysis, UX/UI design, user testing, and app store deployment. Aligned design systems with real-world behavioral patterns and usability best practices, while managing a lean, cross-functional team. Developed a full brand system and created workflows that supported seamless interaction and in-app engagement.
Oct 2019 – Nov 2023
User Experience Strategist
Led UX innovation for Apple’s strategic enterprise partners, ensuring their applications aligned with Apple’s Human Interface Guidelines. Acted as the design strategist in cross-functional teams with developers, engineers, and product managers to create intuitive and high-performance experiences. Facilitated partner alignment through design reviews, rapid prototyping, and direct collaboration with the Apple Design Lab. Pioneered scalable solution strategies in industries including finance, healthcare, and geospatial technology.
Nov 2008 – Oct 2019
Enterprise Technical Lead
Advised enterprise clients on integrating Apple devices and applications into existing IT infrastructure. Acted as both sales engineer and client lead during internal realignments, providing technical design, onboarding guidance, and account management. Championed UX-friendly implementations by interpreting client workflows and crafting tailored deployment plans that minimized friction and maximized device usage across high-compliance industries such as healthcare and retail.
May 2001 – Nov 2008
Pro Video Tech Lead
Served as Apple’s lead technical expert for Pro Video and Audio solutions, supporting resellers and enterprise clients. Designed integration guidelines and offered hands-on implementation guidance to ensure compatibility across creative workflows. Acted as liaison between Apple and third-party hardware vendors to ensure seamless operation in mixed-ecosystem environments.
Results
Scaled Mobile App Launch
from Concept to 600+ Users
Directed the full lifecycle of the Find Friends For mobile app—from ideation to App Store launch—achieving over 600 downloads in the first 90 days. Validated market need and built user journeys that drove real engagement.
Cut Login Times by 80% for
Financial Enterprise Clients
Led the creation of a single sign-on experience for Apple’s financial services partners, reducing user login time from 10 to 2 minutes. Projected to lower IT support tickets by 75% while boosting Mac adoption rates.
Deployed 75,000 iPhones
Across 140 Hospitals
Partnered with Cisco and Apple engineering to integrate iPhones into healthcare systems, enabling streamlined communication and VOIP functionality. This large-scale rollout redefined mobile strategy across HCA campuses.
Expertise
Business Development
UX
Strategy
Mobile
Design
Innovation
Systems
Leadership
Communication
Engagement
Integration
Prototyping
Partnerships
Usability
Product Research
Mobile Apps Development
Applications
Platforms
Analytics
Branding
Presentations
Human Interface Guidelines
Education
(BA) Mass Communication & Journalism
California State University
Professional Development
Apple University
Meet Doug
Q & A
Why did you choose your profession?
I was fascinated by how technology was impacting video production. I spent my early career working with the new technology to discover new ways that it could be used. This culminated in my working as an editor in Hollywood. I soon learned that the technicians that serviced the editorial systems had better hours and more consistent pay. I moved into that area and then followed where the technology was going to end up at Apple Inc.
Who is the one person who has done the most to shape you into who you are today? How was the person significant to you?
Don Priest who was my professor in my Television production courses at UC Fresno. He was a fellow veteran and was the calmest most stable men I had ever met. He taught me how to remain clam under pressure leading by example often. When chaos would rear its ugly head Don would gather everyone together and go around to each person and ask them what they needed to resolve the chaos that was taking place. When everyone had given their input, he would then offer solutions to what needed to be done. I use this often as I like to listen to all input before concluding what the best way might be.
What has been the greatest accomplishment of your life so far? Is there anything you wish to do better?
Getting the iPhone to be not only accepted but preferred in the healthcare industry for Nursing Communications. I collaborated with multiple engineering groups to figure out the solution.
I do wish I had the chops to become a better code writer. While I know enough to be dangerous I would like to get to a place where I was confident in my code writing abilities.
How would your peers and team members describe your responsiveness as a leader?
I would say that they would feel I am a very supportive team player that is happy to jump into what ever problem solving issue is at hand. I am a non badge person in that I do not like having notifications on my communication software. I do not like to not respond to email or text or phone. I feel that everyone’s time is valuable so therefore I need to honor that by responding as quickly and accurately as possible.
Interests
Golf
Kickboxing
Pickleball
Testimonials
“I’m very fortunate to have his dedication and passion for healthcare, as well as a great working relationship with him. He consistently brings innovative ideas that push the edge of what we can do with our technology and our partnerships.”
Danial Bolen, Manager Healthcare partnerships, Apple Inc.
“Doug always maintains a positive attitude. Even amidst some tense situations.”
Chris Jinks, Manager Partnership acceleration, Hub Apple Inc.
“Doug strengths as a colleague and leader include strong analytical skills, useful work experience, kind and gentle personality, positive contributions to the group.”
Orlando Luna, Partnerships Manager, Apple Inc.
“As a member of the Pro Video Var team from its inception Doug has long been a primary contributor to the success of the Apple pro media business. Many involved, high end sales successes such as Mountain sports and Nintendo have been directly the result of his skills and efforts.”
Andre Pegus, Account executive, Pro Video Apple Inc.